Companies can dramatically increase revenues by better understanding and communicating with the country’s growing ethnic populations, developing a multicultural marketing organizational structure, and driving superior business results through diversity.

In this Virtual Seminar we will deliver relevant research, in-depth case studies and actionable insights to help you tap into the incredible buying power of multicultural markets through utilizing best practices of diversity & inclusion management.

Tune into this panel of multicultural marketing and diversity leaders on March 24th to hear examples of how to design, develop, execute, and manage:

• Business plans to capture diverse markets
• Successful cause marketing campaigns
• Strategic relationships with non-profits to achieve business objectives and enhance the brand
• Faith-based marketing and sales initiatives
• Plans to increase sales through leveraging employee resource groups (ERGs)

There will be an opportunity for questions throughout the discussion.

SPEAKERS:
Gloria Johnson Goins, Chair, Chief Diversity Officers Roundtable & Former Chief Diversity Officer, Home Depot (speaker bio)

Jeffery Tobias Halter, Director, Diversity Business Development, Coca-Cola (speaker bio)

DATE:        Wednesday, March 24, 2010

TIME:         2:00 PM Eastern
                  1:00 PM Central
                  12:00 PM Mountain
                  11:00 AM Pacific

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