The latest news and information regarding Diversity Spectrum Corporation.
Drive Your Revenues: Integrate Multicultural Marketing and Diversity Management
Companies can dramatically increase revenues by better understanding
and communicating with the country’s growing ethnic populations,
developing a multicultural marketing organizational structure, and
driving superior business results through diversity.
In this Virtual Seminar we will deliver relevant research,
in-depth case studies and actionable insights to help you tap into the
incredible buying power of multicultural markets through utilizing best
practices of diversity & inclusion management.
Tune into this panel of multicultural marketing and
diversity leaders on March 24th to hear examples of how to design,
develop, execute, and manage:
Business plans to capture diverse markets
Successful cause marketing campaigns
Strategic relationships with non-profits to achieve business objectives and enhance the brand
Faith-based marketing and sales initiatives
Plans to increase sales through leveraging employee resource groups (ERGs)
There will be an opportunity for questions throughout the discussion.
Marketing Executives
Chief Diversity Officers
Multicultural Marketing Directors
Diversity Action Council Members
Diversity & Inclusion Professionals
Advertising Executives
Talent & Professional Development Professionals
Please use the following form to register for this conference.
If you are unable to register online, please contact our Registration Desk at 866-872-5840
(international callers dial 972-588-8036). You can also contact us by email
Distinguished Speakers
Gloria Johnson Goins
is the Founder and President of Brilliant Ideas, LLC, a marketing and
consulting company that specializes in reaching growth and emerging
markets. Her current clients include The Home Depot, Hyundai, the City
of Montgomery, AL and the NFL Super Bowl Gospel Concert. Prior to
starting her own company, Gloria served as the Chief Diversity Officer
for The Home Depot, overseeing all aspects of the company’s Diversity
and Inclusion program for more than 350,000 associates across the
world. In that role, which Gloria held for six years, she was
responsible for developing and implementing global strategy and
initiatives that are designed to enable The Home Depot to grow market
share, attract and retain the best talent, develop strategic community
alliances and to become the retailer of choice.
Prior to joining The Home Depot, Gloria served as the vice president of
Diversity of Cingular Wireless, which at the time was the nation’s
largest wireless communications company with over 70,000 employees
throughout the United States. Under her leadership, Cingular’s
diversity organization received national recognition from Diversity
Best Practices, Next Step Magazine, and the Disability Rights
Advocates.
Prior to Cingular, she spent more than eight years as a legal
professional with BellSouth. She joined BellSouth Telecommunications in
1992, managing legal matters in a variety of practice areas, including
employment and labor law, general litigation as well as state and
federal regulatory matters. Gloria later became the General Attorney
with BellSouth Cellular Corp., a role that was equivalent to a partner
in a law firm. She handled matters involving general and employment
litigation, real estate, and federal regulatory compliance. While at
BellSouth, she was also an active member of the legal department’s
diversity committee with a responsibility for promoting diversity
within and outside of BellSouth.
Born and raised in Miami, Florida, Gloria began her career at a private
law firm in Miami where she represented various corporate and
governmental clients on complex commercial litigation matters.
In addition to co-authoring an article on the Family and Medical Leave
Act, which was published in the October 1996 issue of the Georgia Bar
Journal, Gloria is a member of the Florida and Georgia Bars, the
National Bar Association, and the American Bar Association. In addition
to her active membership at New Birth Missionary Baptist Church, she is
also very active in numerous professional and civic organizations that
include the Hispanic Association on Corporate Responsibility (HACR),
SER Jobs for Progress, NAACP and United Way of America.
Gloria is married to Prince Leon Goins and they have one daughter, Grace Princess.
Education: J.D., University of Pennsylvania Law School (Editor
of the Law Review). MBA, Mercer University (Dean’s Advisory Committee).
B.A., Psychology, with honors, Stanford University. She is an honors
graduate of Stanford University with a degree in Psychology.
Jeffery Tobias Halter
is Director of Diversity Business Development at The Coca-Cola Company.
In his current role he manages the integration of the company’s
strategy’s regarding Diversity and Multiculturalism in relationship to
the Marketplace, the Community and the Workplace. He began his 25 year
career at The Coca-Cola Company in Sales & Marketing, and his
responsibilities over that time included a wide range of elements from
strategic planning, to national accounts sales and regional marketing.
For the past 12 years he has he led a series of initiatives focused on
Leadership Development and Diversity Strategy & Education.
Jeffery is also author of the book Selling to Men, Selling to Women. A
featured keynote speaker, his work regarding gender differences in the
sales process and book were recently quoted in Tom Peter’s new work
Xellence Always. He has been a contributing writer to the Tom Peters
Times and PINK Magazine. He is also Master Certified Trainer and holds
certifications in over 10 different development areas including
Performance Management, Coaching & Feedback and Multiple Sales
Technologies.
Jeffery is a passionate advocate in the development of women in
leadership and currently co-chairs the Corporate Reputation Committee
of The Coca-Cola Company’s Women’s Forum. He also sits on the National
Advisory Boards for Women’s Food Service Forum (Executive Programming),
Linkage Inc, (The Summit on Leading Diversity and Women in Leadership),
the National Society for Diversity in Sales & Marketing and Simmons
Business School’s Business Advisory Board.
He did his Undergraduate work at the University of Wisconsin and has a
Masters from Georgia State University. He has taught Business
Communications at Georgia State University and been a Guest Lecturer at
The Goizueta School of Business at Emory University and the Coles
School of Business at Kennesaw State University. He is married and has
two college aged children.
Diversity Spectrum is the chief US Agent and Media Partner for the
Gateway Trade Mission III to Canary Islands, Spain. Owing to the exceptional opportunities generated last year via the Gateway Trade Mission II, the US Commercial Officer in Spain, Ellen Lenny-Pessagno, will again lead the trade mission to the
Canary Islands as the
Chair.
The trade mission serves principally as a gateway for participants to conduct safe trade and pursue new markets in the EU and Africa. We will recruit
companies, match them with prospective Canarian business partners/investors, and
shepherd them through intensive negotiations in country.
In addttion,
we will feature the trade mission events on Diversity Spectrum netTV and
netRadio with a particular view of portraying US, EU, and African
executives, in real time, as they pursue and negotiate joint
ventures in diverse industries and requiring diverse business skills
and cultural appreciation.
Cost: $2,500/person. Airfare and lodging not included. After 15th November, participation fees non-refundable.
Bonus Value: Additional $10,000
value in meals; internal transportation; translators; matchmaking
meetings; legal, fiscal, financial, political, economic, and commercial
briefings; feasibility study and market opportunity evaluation; and
leisure activities
For More Information: If you have questions or would like to submit a candidate please send an e-mail message to
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On October 28th, Evolve Performance Management will be hosting Managing Diversity, a dynamic and compelling
half-day workshop that empowers managers to maximize the benefits of workplace
diversity in the 21st century.
These workshops are priced at $249 per
session, but we are delighted to announce a limited number of complimentary
passes.
Evolve Performance Management specializes in
instructor-led training for emerging leaders, front-line supervisors and
mid-level managers. We're proud of the quality of our training, and we'd like to
share it with you.
Date: Wednesday, October 28th
Time: 8:00 am to 11:45 am Location:
Tysons Corner Hilton - McLean, VA
Managing Diversity Agenda
From Valuing Diversity to Managing
Diversity -
Define and recognize the many dimensions of diversity.
- Identify five skills
for managing diversity effectively.
- Identify ways to demonstrate valuing
differences, taking action and overcoming barriers.
Meeting New Challenges: The Changing
Workforce – Identify demographic changes in the
workforce.
– Identify challenges involved in managing a diverse
workforce.
– Identify four business imperatives for managing
diversity.
Using a Flexible Approach to Managing
Diversity – Identify and use flex-management
strategies.
– Practice using flex-management approaches.
Change Strategies for Managing Diversity – Determine your current skill
level in managing diversity.
– Write a personalized self-development plan
with realistic, actionable items for managing diversity back on the
job.
Meet the Speaker
Founder & CEO of Evolve Performance Management, Windsor
Tanner has 20 years business, sales, marketing, facilitation and
blended learning experience. She specializes in instructor-led, classroom &
online training workshops for emerging leaders, first-time supervisors and
mid-level managers.