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Drive Your Revenues:  Integrate Multicultural Marketing and Diversity Management

 

Companies can dramatically increase revenues by better understanding and communicating with the country’s growing ethnic populations, developing a multicultural marketing organizational structure, and driving superior business results through diversity.


In this Virtual Seminar we will deliver relevant research, in-depth case studies and actionable insights to help you tap into the incredible buying power of multicultural markets through utilizing best practices of diversity & inclusion management.

Tune into this panel of multicultural marketing and d...

Leading stories
Almost All Millennials Accept Interracial Dating and Marriage

 

Over the last several decades, the American public has grown increasingly accepting of interracial dating and marriage. This shift in opinion has been driven both by attitude change among individuals generally and by the fact that over the period, successive generations have reached adulthood with more racially liberal views than earlier generations. Millennials are no except...

Diversity, Money are Key Issues with Khan's St. Louis Rams Bid

 

Now that Shahid Khan has signed off on a deal to purchase majority ownership of the Rams, it will be fascinating to watch how the NFL receives him.

If approved by NFL owners, Khan would become the first minority owner in control of a franchise in league history.

Khan, born in Pakistan, came to the U.S. in 1967 at age 16. He became a U.S. citizen, was educated at the Univer...

Blacks, Latinos and Women Lose Ground at Silicon Valley Tech Companies

 

The unique diversity of Silicon Valley is not reflected in the region's tech workplaces — and the disparity is only growing worse.

Hispanics and blacks made up a smaller share of the valley's computer workers in 2008 than they did in 2000, a Mercury News review of federal data shows, even as their share grew across the nation. Women in computer-related occupations saw ...

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Harvard President Stresses Need For Staff Diversity

 

While strides have been made to increase faculty and staff diversity, University President Drew G. Faust wrote in a campus-wide e-mail, women and minorities remain underrepresented in many campus circles. The latest development in the effort to diversify focuses on the university’s non-faculty workforce, an endeavor lead by newly appointed Chief Diversity Officer Lisa M. C...

Diversity Training Helps Schools Connect

 

Students sometimes separate themselves between the minority and the majority. And that can take its toll on student achievement, as minority-race students are less likely to share in class, to raise their hand, to ask for help.

That's why North Salem High School's English as a second language teacher Mark Till attended a voluntary training Monday on diversity and cultural ...

Defining Diversity: Beyond Race And Gender

 

Just about every medium or large U.S. company talks about its dedication to diversity, whether in a prominent section of its Web site or in its corporate mission statement.

But the definition of what, exactly, these firms mean by diversity is often vague.

Only 30 percent of human resources professionals say that their company even has an official definition of diversi...

Why Racial Profiling Persists in Medical Research

 

While the rest of the country wrangled over the behavior of police officers in the wake of the Henry Louis Gates arrest in July 2009, some scientists were pulling out their hair over racial profiling of a different kind: that perpetrated by medical researchers. Experts within the research community say a small but stubborn streak of racial profiling has long persisted in the med...

Study: TV May Perpetuate Race Bias

 

Most people regard watching television as a passive activity. You sit, you watch. Occasionally, you change the channel. But a new study reveals that even this passive diversion may lead to actively damaging effects, particularly when it comes to issues of race.

In a series of intricately designed experiments, psychologists at Tufts University demonstrate that subtle racial...

The Princess and the Frog:  Disney Debuts First Black Princess

 

The new Disney fairy tale movie, " The Princess and the Frog" has a familiar storyline. (Girl kisses frog. Weird stuff happens.)

But the look is new: The debut of Disney's first African American princess. Ever.

The animated musical opens this week in New York and Los Angeles (and everywhere next month) and already Web searches on Yahoo! have grown over 100% i...

The Aynak Copper Tender:   Implications for Afghanistan and the West

 
by James R. Yeager, BSc., MBA (Former Consultant to the Ministry of Mines and Industry during the Aynak Tender)
Contributors:  Eng. M. Mir Ashan Sediq (former Minister of Mines and Industries, Afghanistan); Mr. Ed Smith (former Head of the Afghanistan Reconstruction Group at the US Embassy in Kabul, Afghanistan); Mr. David Garner, former advisor to the Ministry of Mines and Ind...

Gateway Trade Mission III to Canary Islands,Spain

  

Diversity Spectrum is the chief US Agent and Media Partner for the Gateway Trade Mission III to Canary Islands, Spain.  Owing to the exceptional opportunities generated last year via the Gateway Trade Mission II, the US Commercial Officer in Spain, Ellen Lenny-Pessagno, will again lead the trade mission to the Canary Islands as the Chair.

The trade mission serves...

Chris Lu, the Son of Chinese Immigrants,  is a Key Advisor in the Obama Administration

 
 
By Lois Romano
 

After four years as Barack Obama's legislative director in the Senate, Chris Lu knows the president's preferences and record as well as anyone -- which puts him in the perfect job these days. He's the Cabinet secretary -- a title that belies an intense assignment as chief intermediary between the White House and the federal agenc...

Un Canario en la Casa Blanca: Juan Verde Es la Mano Derecha de Obama en la UE (Dispatch from Spain)

 

El español Juan Verde Suárez (Telde, Gran Canaria, 1971), será, desde el 2 de noviembre, el español que más alto haya llegado en la política estadounidense. Barack Obama lo ha nombrado su mano derecha para las relaciones comerciales con el Viejo Continente.

Verde, de 38 años, tomará posesión el lunes de su cargo...

Evolve Performance Management:  Managing Diversity Workshop

 

On October 28th, Evolve Performance Management will be hosting Managing Diversity, a dynamic and compelling half-day workshop that empowers managers to maximize the benefits of workplace diversity in the 21st century.


These workshops are priced at $249 per session, but we are delighted to announce a limited number of complimentary passes.

To reserve your seat for this...

Diversity Spectrum's Kelly Kowalski Wins Regional Emmy

 

Documentary filmmaker and Diversity Spectrum contributor, Kelly Kowalski, won a Rocky Mountain Emmy Award on Saturday, October 24, 2009 at award ceremonies in Phoenix, Arizona. Kelly was nominated for five Emmy Awards for her work at KNME-TV, the PBS affiliate in Albuquerque, New Mexico. All KNME nominations this year involved Kelly’s work.

The Emmy was awarded for...

Hate Crimes Legislation Heads to President Obama

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Today, the United States Senate took an historic step toward ensuring justice for the victims of hate crimes targeted for violence due to their sexual orientation, gender, gender identity or disability.

"Dennis and I are extremely proud of the Senate for once again passing this historic measure of protection for victims of these brutal crimes,” said Judy Shepard, p...

Obama Challenged for Male-only Basketball Games

 

President Obama’s in hot water again. And it’s that same old nemesis.

No, not Rush Limbaugh. The other really round culprit. You know, the basketball. Some critics are upset because he’s not more inclusive when he participates in the sport.

It’s not the first time the president has received criticism for his interest in basketball. Or his prefe...

The Shriver Report: A Womans Nation Changes Everything

 

By Heather Boushey and Ann O’Leary

Download the executive summary (pdf)

This report describes how a woman’s nation changes everything about how we live and work today. Now for the first time in our nation’s history, women are half of all U.S. workers and mothers are the primary breadwinners or co-breadwinners in nearly two-thirds of American families...




    
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